The Big Blue Bike was born out of sheer curiosity during an expedition our founder, Shudhan Kohli, took through the Andes Mountains of Peru. Perplexed as to why there were such few non-white alpacas in the fields, his investigations revealed that a higher market demand existed for white fiber. The ease in applying chemical dyes to the colorless material led herders to selectively breed out the multi-toned animals, causing an imbalance in the animal's diversity. The Big Blue Bike was created in an effort to restore the equilibrium by generating demand for knitwear made in the natural variety of alpaca shades. The venture organically evolved to create social impacts across the supply chain - by directly sourcing from herding communities, and producing within impoverished communities of Southern Peru.
Our Social Venture Difference
We go beyond offering a fair wage. Our social venture empowers Andean women entrepreneurs by giving them the tools to weave their own stories. We don’t believe in ‘portion of our proceeds’ charity, but in self-reliance and self-empowerment. Our entrepreneurs are influential, talented go-getters that form an integral part of our operation. Through them, we’re helping marginalized Andean communities ascend from poverty, with the ultimate goal of increasing spending on essential areas such as healthcare, nutrition, and education. As a conscientious consumer, it’s good to know none of your purchases will go to bureaucratic overhead or administrative costs, but directly into the hands of local change-makers.